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A/B Testing

Continuous Delivery

Always maintaining code in releasable state

Continuous Delivery is a software development practice where code changes are automatically built, tested, and prepared for release to production, ensuring the codebase is always in a deployable state. This approach enables teams to release updates quickly, frequently, and reliably with minimal manual intervention. Continuous Delivery extends Continuous Integration by automating the entire release process up to production deployment, though the final deployment decision remains manual. The practice requires robust automated testing, infrastructure as code, feature flags, automated deployment pipelines, monitoring and rollback capabilities, and organizational commitment to quality. Every code commit triggers automated builds, runs comprehensive test suites including unit, integration, and acceptance tests, packages artifacts, and deploys to staging environments. Product teams gain confidence that code passing all gates is production-ready. Benefits include faster time to market, reduced deployment risk, more frequent customer feedback, smaller batch sizes reducing complexity, improved developer productivity, and ability to respond quickly to issues. Continuous Delivery requires investment in test automation, deployment infrastructure, and team practices but pays dividends through increased velocity and reliability. It differs from Continuous Deployment where every change automatically goes to production without manual approval. Product managers benefit from Continuous Delivery through faster experimentation, quicker value delivery, reduced release coordination overhead, and ability to make data-driven decisions based on rapid user feedback.

Learn about Continuous Delivery in product development. Discover how maintaining release-ready code accelerates deployment and reduces risk.