Cohort Analysis
Tracking groups over time to reveal behavior patterns
Cohort Analysis is a concept or practice used in product management and modern software delivery to improve outcomes, reduce risk, and accelerate learning. It helps teams make better decisions, align stakeholders, and deliver value more predictably. In Agile and B2B SaaS environments, cohort analysis supports iterative validation, reliability, and scalable growth by providing clear methods and shared language. Product teams apply it through lightweight processes, measurable signals, and tight feedback loops tied to business impact.
Learn about Cohort Analysis in product management. Discover what it is, why it matters, and how to apply it in Agile B2B SaaS contexts.