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A/B Testing

LTV to CAC Ratio

Unit economics metric comparing value to acquisition cost

LTV to CAC Ratio is a concept or practice used in product management and modern software delivery to improve outcomes, reduce risk, and accelerate learning. It helps teams make better decisions, align stakeholders, and deliver value more predictably. In Agile and B2B SaaS environments, ltv to cac ratio supports iterative validation, reliability, and scalable growth by providing clear methods and shared language. Product teams apply it through lightweight processes, measurable signals, and tight feedback loops tied to business impact.

Learn about LTV to CAC Ratio in product management. Discover what it is, why it matters, and how to apply it in Agile B2B SaaS contexts.