What it unlocks

Use the Nalvin Google BiqQuery integration to automate analysis of product usage data: adoption, behavior changes, retention, churn risk, and expansion potential.

Analytics is primarily an “out” integration—Nalvin reads data and turns it into decisions, reports, and recommendations.

How it works

Nalvin runs focused queries with tight time windows and minimal data exposure, returning summaries instead of raw dumps.

Combine analytics with CRM and support insights to connect behavior changes to revenue impact and customer feedback.

Common workflows

Generate a weekly usage and activation report for stakeholders.

Investigate churn risk signals and highlight accounts or segments to watch.

Measure impact after a launch: what changed, who adopted, and where users drop off.