What it unlocks

Use the Nalvin Affinity integration to automate customer insights for product teams: ARR, renewal dates, segments, usage context, win/loss notes, and customer feedback history.

CRMs are not about sales automation here—they’re about customer truth and revenue context for product teams.

How it works

Nalvin can query accounts, contacts, opportunities, and notes to create customer insights, renewal-risk summaries, and prioritization inputs.

This integration is primarily “out”: Nalvin reads customer and revenue context to improve prioritization and stakeholder decisions.

Common workflows

Create a weekly “renewal risk + top feedback themes” report for product and CS leadership.

Sync feature requests and their delivery status back to the customer record (where supported).

Use revenue context to prioritize fixes and features that prevent churn or drive expansion.